I’m Charles Bloomfield, a senior creative based in Aotearoa, New Zealand, with over 12 years of experience across branding, design, and creative communications.

Over that time, I’ve worked across a broad range of disciplines and industries, helping businesses shape clearer brands, sharper positioning, and more effective creative. My approach combines strategic thinking with strong visual execution –not just making things look good, but making sure they say the right thing, connect with the right audience, and support real commercial goals.

I’m particularly interested in the point where brand, strategy, and creative direction come together. Whether I’m developing an identity, refining a brand story, or building campaign assets, I aim to create work that is thoughtful, distinctive, and genuinely useful to the businesses behind it.

Northly is my independent practice – a space for working closely with ambitious people, bringing clarity to ideas, and turning them into creative that moves things forward.

Inspired by the outdoors, movement, and a sense of momentum, I’m drawn to brands with purpose, energy, and the ambition to evolve.

Charles Bloomfield, Northly